Download Advanced Web Metrics with Google Analytics by Brian Clifton PDF

By Brian Clifton

Are you getting the main from your web site? Google insider and net metrics professional Brian Clifton finds the data you want to get a real photograph of your site's effect and remain aggressive utilizing Google Analytics (GA) and the newest net metrics methodologies. Which advertising campaigns paintings most sensible? How do you quantify their good fortune? What signs in the event you song? jam-packed with options and insider secrets and techniques now not documented in other places, this e-book has the specialist information you want to increase your model and elevate your site's ROI.

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Extra info for Advanced Web Metrics with Google Analytics

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For example, the removal or crediting of a transaction usually takes place well after the original purchase, and therefore in a different reporting period. 9. Filters and settings: Potential obstacles Data can vary when a filter is set up in one vendor’s solution but not in another. Some tools can’t set up the exact same filter as another tool, or they apply filters in a different way or at a different point in time during data processing. Consider for example a page level filter to exclude all error pages from your reports.

For this example, the number of unique visitors for the week remains at 1,000. Accuracy Summary and Recommendations Clearly, web analytics is not 100 percent accurate, and the number of possible inaccuracies can at first appear overwhelming. However, as the preceding sections demonstrated, you can get comfortable with your implementation and focus on measuring trends, rather than precise numbers. For example, web analytics can help you answer the following questions: Are visitor numbers increasing?

How to measure offline marketing is discussed in detail in Chapter 11. Comparing Data from Different Vendors As shown earlier, it is virtually impossible to compare the results of one data collection method with another. The association simply isn’t valid. However, given two comparable data collection methods—both page tags—can you achieve consistency? Unfortunately, even comparing vendors that employ page tags has its difficulties. 23 ■ G E T T I N G C O M F O RTA B L E W I T H Y O U R D ATA A N D I T S A C C U R A C Y Higher-value items usually mean a longer consideration time before the visitor commits to becoming a customer.

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