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By Michael Migendt

Michael Migendt explains the position of other investments in assisting the expansion of a sustainable economic system and acknowledges levers that coverage makers, managers and marketers might use for additional accelerating eco-friendly innovation via finance. He makes a speciality of particular examples of different investments into eco-friendly industries, businesses, initiatives, and infrastructure, masking the advancements alongside the innovation chain. specifically the acceleration of eco-friendly applied sciences and the during this context taking place interrelations among the 3 parts of finance, innovation, and coverage are key to this work.

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9 billion invested in 8516 deals in 2003. However, Cleantech investments drop not nearly as much with $916 million invested in 232 deals. 1% of all money invested and an increase relative to other years. 6% as well. Recycling remains an important media topic. Water and Ecology lose their importance while solar as a media topic increases to 18% as it wins economic importance at the same time. During this phase wind is mentioned significantly more often starting in 2001 but still only reaches maximal 5% of the attention in 2003.

On the financial side, these measures include Basel III6, Solvency II7, the DoddFrank Act8, and the Volcker rule9. On the industrial side, there was an unprecedented surge of government R&D and grant capital commitments to the CT sector which coincided with the shrinking bank-lending and VC/PE activities throughout the US, Europe and Germany in particular (see Figure 10). This highly supportive public environment for cleantech innovation aimed at maintaining economic stability and at accelerating growth while assisting efforts towards sustainability transition with measures such as cash rebates, direct investments, loan guarantee programs, feed-in tariffs and R&D support.

From the mid-1990's more specialized media reported on the category frequently. Therefore, the category had reached some legitimacy even outside of the VC industry by 2005 (O’Rourke, 2009). In the institutionlization stage the relative importance of recycling disappears. Media attention drops to 11% in 2005 followed by a steady decline down to 2 to 4% until the end time period. This drastic shift away from technologies focused on addressing climate change to other technology categories shows the closeness of the category to market driven businesses as discussed by Caprotti (2012).

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